Jayma Cardoso, Founder, The Surf Lodge


Jayma Cardoso, a native of Brazil, came to New York 22 years ago to study at Rutgers under their "English as a Second Language" program with little money and no friends. She talked her way into her first nightclub job, (Boom in Bridgehampton), by saying she was an expert bartender and had a place to stay in the Hampton's for the Summer. Neither was true!  She worked her way up the nightclub chain to become one of the most successful and innovative  creator /owner/operators of clubs and restaurants i in New York.  She is one of , (if not the only), woman at the top of her profession . In her career Jayma has built and operated three famous New York venues with different partners. Her first was Cain on 27th Street ,then Gold Bar in Nolita, and Lavo Uptown. Eight years ago Jayma and partners bought a dilapidated Motel in the then sleepy hamlet of Montauk. She turned it in the most talked about Hotel, Restaurant,  Art and Concert venue in the Hampton's and spearheaded the transformation of Montauk into a must stop in the international fashion, music and art circuit.


Ariela Kiradjian