Frances Kiradjian is the Founder and CEO of the Boutique and Lifestyle Lodging Association (BLLA), and the Travel Industry Executive Women's Network (TIEWN). Frances, a 25-year hospitality and travel industry executive, is instrumental in bringing worldwide attention to the boutique and lifestyle hotel sector. She is a champion for women in the travel, tourism and hospitality industries. A seasoned creative leader in marketing, sales, and consulting, Frances uses her global network of lifestyle professionals to connect the world’s most dynamic leaders with cutting edge business and operational insight. BLLA conferences have become a staple in the lifestyle division, through which she arms hoteliers, restaurateurs, suppliers, designers and anyone hospitality adjacent with the knowledge and inspiration they need to reach new levels of success.