Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry, men’s fragrances, and the John Varvatos Star USA Collection. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (2000) and Menswear Designer of the Year (2001 and 2005) and was honored as GQ’s “Designer of the Year” in 2007. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos launched John Varvatos Records in 2014. In 2015, John received several accolades including Most Innovative at MR Magazine’s MR Awards Honoring Game Changers in the Menswear Industry, the Cultural Icon Award at the T.J. Martell Foundation's 40th Anniversary Gala, the ACE Award for Designer of the Year given by the Accessories Council, and the Fashion Cares award given by the Samuel Waxman Foundation. In 2016, John was awarded Footwear News’ ICON Award for Social Impact for his charitable work with The Stuart House Foundation.