Ian Schrager, Founder, Ian Schrager Company
For over 5 decades, since the 70s, Ian Schrager has achieved international recognition for concepts that have revolutionized the entertainment, hospitality, food and beverage, retail and residential industries. Few people, if any, have had the impact on popular culture that Ian Schrager has. He has changed the way we live our lives, entertain ourselves, party, dance, socialize, holiday, work, dine, drink, play, shop and even how we see the world. He has single-handedly changed industries. His passionate commitment to the modern lifestyle has been expressed through a series of pioneering concepts and the creation of numerous original innovations in the industries he has touched. These innovations have become standards and continue to be imitated throughout the world.
His keen instincts for the mood and feel of popular culture were honed during the 70s and 80s, when he and his late business partner, Steve Rubell, created the legendary and groundbreaking Studio 54 and Palladium nightclubs. They soon turned their attention to the hotel business opening Morgans Hotel in 1984, introducing the concept of the “boutique hotel” to the world. The partners saw the opportunity to challenge the traditional “take no offense” white box and mass-market mentality in favor of something more unique, daring and original—something that gave people an elevated experience and elicited an emotional, visceral reaction. What was accomplished, for the first time, was that a hotel could appeal to a sensibility no matter what age, economic status, where one lived or their occupation, and be freed from the constraints of traditional demographics. The entire hotel industry was turned on its head.