Described by E-News as “the globally-inspired luxury brand that’s taking over your Instagram feeds,” Baja East is likely the largest lifestyle retailer you’ve never heard of. Forged in 2013 by former sales directors, John Targon and Scott Studenberg, the global fashion house sees to it that the most fashion forward of millennials are always comfortably chic. John joins the boutique community today to shed light on what it takes to power a modern lifestyle brand.
John Targon, Creative Director & Co-Founder, Baja East
Interviewed by Ariela Kiradjian, Co-Founder, Stay Boutique & COO, BLLA